A managed lead generation system built to help agents create a more consistent pipeline.
Video & Production
Web Design
Meta Ads
Strategy
Software
Social
Brand
THE SHIFT
Other Companies Sell You Leads.
We Help You Build a Pipeline.
THE OLD WAY
Shared Leads Everyone Is Chasing
Zillow and the portals sell the same ‘hot lead’ to three to five agents at once. By the time you call, they have been pitched, annoyed, or already signed.
Tire-Kickers Who Never Convert
Form fills from people browsing photos out of curiosity. You pay for names and numbers, rarely for a conversation that turns into a closing.
Contracts and Fees Without Clear Results
Twelve-month agreements, setup fees, and fine print that keeps billing you long after the results stopped.
THE ENCOURAGE GOOD LEADS WAY
Exclusive, pre-sold homeowners
Meta leads only ever go to you. They watched your video, know your face, and understand your value before they book. No bidding war.
Higher intent, ready to move
Your ads reach homeowners actively considering a sale. They arrive educated and far closer to signing a listing agreement than any portal click.
Transparent Campaign Management
No bloated retainers or smoke and mirrors. You know exactly where the money goes, and you stay because it works.
HOW IT WORKS
What Happens After Someone Clicks Your Ad?
Most agencies run the ads, hand you a list of names, and stop there. We do everything after the click too: the video, the page, and the follow-up for the next three months.
SECOND 0 — THEY WATCH
They See Your Facebook or Instagram Ad
A scripted, filmed and edited video that positions you as the obvious agent in your market, placed in front of homeowners who are already researching a move.
MINUTE 1 — THEY LAND
They Arrive on Your Landing Page
A page built for one thing: booking a listing appointment. It asks qualifying questions first, so you never pay attention to someone who was never going to sell.
MINUTE 2 — THEY SUBMIT
They book on your calendar
The appointment drops straight into your calendar and CRM, with the answers they gave, so you walk in already knowing the property and the timeline.
Minute 3 — If they go quiet, we follow up
If They Don’t Respond Immediately
Automated follow-up can send text messages and emails to help restart the conversation.
HOUR 1 — OR THEY LEAVE
If They Don’t Finish the Process
Where supported by the lead capture system, follow-up workflows can help reconnect with prospects who started an inquiry but didn’t complete the next step.
DAY 1 TO 90 — OR THEY WAIT
If They Aren’t Ready to Move Yet
Ongoing text and email follow-up can keep your business in front of prospects who may be considering a purchase or sale later.
FOUNDATION
Lead Generation Foundation
For individual agents establishing a new advertising and lead management system.
SCALE
Pipeline Growth
For established agents and teams looking to expand their advertising activity and manage additional inquiries.
GROWTH
Business Expansion
For real estate professionals seeking ongoing campaign development and optimization as their business grows.
HOW WE MEASURE PERFORMANCE
Qualified
Prospects can be evaluated using their submitted information and responses.
Exclusive
Inquiries generated through your campaigns are directed to your business rather than sold through a shared lead marketplace.
Tracked
Lead information and activity are organized inside your CRM.
Attributed
Campaign reporting helps connect inquiries to the advertising that generated them.
WATCH
Our Lead Generation System, Explained on Camera.
Watch our videos to understand how Meta advertising, landing pages, lead management, and automated follow-up work together.
VIDEO 1
How Our Managed Meta Ads System Works
VIDEO 2
Why Real Estate Agents Struggle With Lead Quality
VIDEO 3
How to Generate Buyer and Seller Inquiries
VIDEO 4
How Automated Follow-Up Supports Your Pipeline
VIDEO 5
What Happens After Someone Becomes a Lead
VIDEO 6
How We Manage and Optimize Advertising Campaigns
RESULTS
Helping Real Estate Agents Build More Consistent Pipelines.
Our focus is on generating new opportunities, organizing lead activity, and improving campaign performance over time.
PERFORMANCE METRICS
LEADS GENERATED
Measured through advertising and CRM reporting.
COST PER LEAD
Tracked to evaluate advertising efficiency.
LEAD ENGAGEMENT
Reviewed through prospect responses and follow-up activity.
CAMPAIGN PERFORMANCE
Monitored to identify opportunities for optimization.
CLIENT REVIEWS
Verified EGL client testimonials and documented results will be added as they become available.
FAQ
Questions Agents Ask Before Booking.
Why Meta Ads Instead of Zillow Leads?
How Quickly Will I Start Receiving Leads?
Do I Need to Be on Camera?
What Does the Campaign Cost?
Are the Leads Exclusive to Me?
Is There a Long-Term Contract?
BOOK A CALL
Let’s See What’s Possible in Your Market.
During a strategy call, we’ll review your market, current lead generation methods, advertising goals, and the type of buyer and seller opportunities you’re looking to attract.
We’ll walk you through the system, discuss the investment, and determine whether Encourage Good Leads is a good fit for your business.
Choose a time to talk.
Booking calendar coming soon
Facebook and Instagram advertising and lead generation systems for real estate agents and teams.
© 2026 Encourage Good Leads. All rights reserved.